Throughout history there has always been a strong demand for gold. Gold has always been an very safe and effective store of wealth. It also has a long documented role as money. There is also no counter-party risk when one owns gold. So to own gold is to control one’s own wealth.
Gold has often been seen as a safe haven investment rather than as money. But in fact, gold for thousands of years has been considered wealth itself. This is because gold has been held as a store of wealth by governments and families for over 3000 years. This stored wealth has even been passed on from generation to generation.
Gold is considered to be negatively correlated against traditional portfolios. Case in point, the recent financial crisis of 2008 saw stocks and bonds fall in value and alternate assets like hedge funds and real estate fall with them. Through this time gold helped portfolios carry returns through the downturn as it gained an average of 32% per year through 2008 to 2013.
If gold is to be considered a store of wealth then owning it becomes about more than just diversifying one’s portfolio at certain times. This is why the knowing the fundamentals is important.
Gold Maintains Its Purchasing Power
Unlike fiat currency (paper money), you cannot print, devalue, or float gold — an ounce is an ounce. Furthermore, gold and all precious metals uniquely sit in its own asset class. An ounce of gold is the same all over the world. It has universal value. The U.S. dollar has fallen to less than five per cent of its original purchasing power over the last 100 years.
Gold is Rare
Gold is a rare metal. To date, there is only 166,500 tonnes of gold in existence above ground. To put this into perspective,that would form a single cube measuring 20 m (66 ft.).
This cube would contain around 5.5 billion ounces of gold and be worth roughly $7.5 trillion. By comparison, the world stock market is estimated at $60 trillion and the bond market at around $100 trillion. So, it would only take a small percentage of money moving from these larger markets into the gold market to overwhelm available supply and send prices substantially higher.
Today, many of us entrust others with control of our paper/electronic assets and portfolios in financial institutions, banks, and brokerage houses. This makes your investments vulnerable to government decisions and market fluctuations.
Gold is Real Money
Why own gold? Because it's real money. Buying gold is like adding an insurance policy to protect your wealth and purchasing power for you and your family for future generations. Because it lasts and holds value like nothing else and has done so for over 3000 years.
Request an investor package and learn more about the importance of having gold as part of your wealth portfolio.
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