Balance

Holding gold and silver as part of your big financial picture


The majority of our clients who meet their wealth goals do so by avoiding a day-trading or flipping approach when it comes to their precious metals. They instead adopt a wise strategy of patience, persistence, and preparation.

Gold and silver play a specific, long-term role in the creation, growth, and protection of their overall financial picture. For most of these successful folks, the name of the precious metals game has been “buy and hold.”

This primarily has to do with the nature of precious metals and the activities of our financial markets and economies. Gold and silver bullion bars are absolute – they don’t shrink, get damaged, or change over time. The same can’t be said about economies or the products being traded in the markets.

Bullion adds true diversity to your portfolio while remaining outside of stock markets and mainstream currency worlds. In fact, that’s a great part of its appeal and why price alone does not determine gold’s worth. Other factors, such as gold’s purchasing power over time, have leant to this asset’s historical endurance. As explored further in our Build Your Knowledge section, some consider precious metals to be a hedge against inflation, while others see it as providing long-term security against a depreciating dollar and market turbulence. Either way, bullion is often viewed as the stable bedrock of a carefully-crafted wealth plan.

Build Wealth Your Way

“Price is what you pay, value is what you get.” – Warren Buffett

Consider the big picture and make adjustments as needed

We generally agree with the suggestion that Canadians should hold roughly 10 – 15% of their net worth in physical gold, silver, or platinum. There are times when this amount might be higher or lower, either by choice of circumstance. For example, if the value of the metals you’re holding has risen, especially compared to that of other financial products in your portfolio, its overall percentage will be boosted.

This is one of the reasons why we encourage clients to do a review of their overall financial picture at least once a year. Not only will the proportions of your asset mix change over time, your goals may have also shifted. It may make sense to free up or reallocate funds to further pad or balance your portfolio with more physical gold or silver. On the other hand, factors like your financial goals, time horizon, and market indicators suggesting that your purchasing power has been optimized – might indicate that you’ve reached a good time to sell some of your precious metal assets.

Guildhall’s team can help you in your assessment, and provide you with services – such as brokering the purchase of more bullion, opening a registered account, or handling a gold or silver sale on your behalf – so that your plans and goals are balanced and on track. We can even discuss grander dreams, like the establishment of generational wealth for your family, with the purchase of a coloured diamond.

To learn more about big picture strategies involving bullion and why precious metals are seen as a portfolio safeguard, reach out to a member of our team.

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What Our Customers Say

customer
customer
March 25, 2021.
Jeremy wiseman was very helpful and knowledgeable about silver. Got the products within a couple of days. Received everything I ordered in great shape.
customer
customer
March 23, 2021.
Very pleasant experience & guidance throughout the process. I got my product rapidly & well secure & packaged.
customer
customer
March 15, 2021.
Jeremy has been excellent to deal with. Top notch!
customer
customer
March 10, 2021.
Great convenience but service charges are too high.
Bayne Boyes
Bayne Boyes
February 15, 2021.
I would definitely (and already have) recommended Guildhall. Efficient, easy process--no hitches.
customer
customer
February 13, 2021.
everything went okay the day of but in hindsight i realized i paid too high of a premium with you guys, may try elsewhere just cuz its such a low return over time i cant let that much go in just fees.
customer
customer
February 12, 2021.
Emilina
Emilina
February 12, 2021.
Jeremy answered every question I had with passion and commitment. Guildhall Wealth staff are all courteous and knowledgeable. Guildhall Wealth is a truly amazing and excellent customer service experience provider indeed!!!!!
customerKeith Martin
customerKeith Martin
February 12, 2021.
Honesty i was taught my entire life U can be wrong but as long as u r up front i will except every thing u say as im new to this honesty is everything U people have been nothing but honest and respectful
Novice In Precios Metals.
Novice In Precios Metals.
February 11, 2021.
There was some delay in Canada Post. Guildhall looked in to the matter and it was resolved quickly. Prompt return phone call was appreciated.
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