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Increasing your portfolio with precious metals


We believe that anyone who is serious about building wealth – and safeguarding it against economic uncertainty – should consider owning physical precious metals as part of their portfolio.

From our experience, it makes a lot of sense for bullion to account for 10 – 15% of the average Canadian’s net worth. As your gold and silver stack up, ounce by ounce, they remain stable and solid. Because these precious metals are so different from the other products or assets that typically make up your net worth, they can provide you with diversity and a valuable counter-balance, especially during times of market volatility. The bullion will be there to give you peace of mind – or a highly-liquid option should you need it.

There are many more excellent reasons why gold and silver bullion are foundational parts of wealth, but how you go about acquiring it is just as important.

Guildhall’s team understands that there’s more to creating and protecting wealth than simply making the right transactions. Each person has several factors to consider, including budgets, goals, and comfort levels. We focus on building a relationship with you so that we can provide information and options that suit you best.

Buying more gold and silver: Does it make sense to time the market?
Almost all buyers and investors are influenced by different external factors, but two that we often see come up are lower market prices and economic and geopolitical signs that suggest precious metals could be of greater value in the future.

The former include self-described “deal hunters”, who seek to buy gold and silver at a time when the market price has reached a relative low. They want to scoop the “deal” and get as many ounces as they can for the lowest price. The latter are “signal watchers”, who look for economic, financial, or political activities that suggest gold and silver will have increasing importance in the future – and that it’s best to stock up while they can. They keep an eye out for different signs, which can include inflation trends, hiked interest rates, and government announcements.

There’s nothing wrong with these strategies – they’re both rooted in a fair amount of logic. However, “waiting until the conditions are right” to buy more gold and silver comes with risks, most of which have to do with the fact that we don’t know what will happen in the future. For example, the “deal” that people are waiting out for may never happen, and gold and silver prices instead continue to creep upward (all while your income stays the same!). Similarly, people can internally overplay or underplay market and economic shifts, and accumulate an amount of bullion that’s a mismatch for either their immediate or future needs.

Tune into The Real Money Show

We love exploring the ins and outs of accumulating gold and silver as a wealth and stability strategy. On The Real Money Show, we bring in different experts who offer valuable observations on market and economic conditions, and just how gold and silver relate to it all. This includes discussions about how realistic we believe price fluctuations may be and evaluations of what we’ve witnessed historically. We encourage questions from our listeners, too! Check out The Real Money Show archives or tune into Global News Radio 640 Toronto on Saturdays at 1:00 PM EST and Sundays at 10:00 AM EST.

On Air

How precious metal purchases are completed with Guildhall

  • Smarter acquisition strategies that Guildhall’s experts get behind We believe our clients can achieve the success they’re looking for without the stress of timing the market or trying to guess what the future holds. For the majority of people, you can best improve your gold and silver holdings by following any or all of these three strategies: buying more gold or silver at your next available opportunity, taking a slow and steady approach, or adjusting your portfolio annually as part of a big financial review.
  • Making good use of cash availability For many people, “the right time” is a matter of having the funds available and being comfortable with spending it. They sensibly believe there’s no time like the present to grow their gold and silver portfolio. Perhaps you’ve been saving up, or maybe you’ve experienced an influx of funds (sometimes referred to as a “liquidity event”). A windfall can be as commonplace as receiving a healthy tax return or a bonus cheque from an employer. It can also be something more extraordinary, like leaving a pensioned position and having funds that need allocating in a Locked-in Retirement Account (LIRA), or receiving an inheritance. We can walk you through the ways you can make the most of your money, including opportunities to receive volume discounts on large acquisitions of bullion.
  • Steady growth through our Monthly Buyers Club For many disciplined buyers and investors, regular and automatic purchases are the way to progressively increase their worth without stressing over market conditions or risking decision fatigue. Through Guildhall’s Monthly Buyers Club, our team will coordinate, secure, and deliver a gold or silver purchase on your behalf every month, based entirely on a steady figure you have budgeted and can comfortably afford.
    This program allows our clients to take advantage of dollar cost averaging; by buying a fixed amount at regular intervals, you’ll buy more when the price is lower and less when the price rises. Over time, your average cost decreases. For clients who don’t normally hold their products in our Guildhall depositories, we also offer complimentary storage while these purchases accumulate enough to be eligible for free shipping.
  • Part of a regular review of your financial goals and status We encourage our clients to keep a healthy awareness of their big financial picture and to ensure their activities and the performance of all of their assets or financial products are aligning with their goals. Sometimes it makes sense to stay on the current path, and other times it becomes clear that adjustments – sometimes large, sometimes small – would be wise to make. Life factors can also inspire people to adjust course, and the role of their current precious metals holdings should always be considered. We’re happy to be a part of your annual (or more frequent) discussion and review. You can also learn more about this approach in our Balancing strategy.

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Whether you’d prefer to increase your bullion portfolio steadily, at certain key junctures, or a combination of both, our team is pleased to work with you to continue the momentum of growing your wealth.

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