Elevate

Creating generational wealth with coloured diamonds


Buying coloured diamonds is a fascinating, captivating, and often lucrative venture.

We consider it to be one of the most well-known yet best kept secrets in wealth building. This is because many Canadians have grown up knowing that diamonds are highly valuable, yet they don’t typically think of these gemstones as an accessible means to gain personal wealth.

While it’s true that the entrance into the coloured diamond market is typically higher than other wealth or investment products, many of our clients are able to reach the point where a diamond purchase is achievable. It’s at that opportunity that we offer our decades of experience to guide you through this exciting purchase.

Guildhall offers a carefully curated collection of both cut coloured diamonds (loose) and those placed in jewelry settings, such as rings. Each natural coloured diamond or jewelry piece is literally unique: they are one of a kind. Because of this distinctiveness, the value of a coloured diamond or jewelry item varies greatly from piece to piece, as does the anticipated growth in value. Factors that influence the value of a coloured diamond include the rarity and intensity of its colour, its size, the quality of its cut and clarity, and any historical connections it might have.

Even more-so than bullion, coloured diamonds are a long-game investment. Very few people will make meaningful money “flipping” gemstones on the market – and those who let go of their diamonds too early tend to regret it. Because what you own is the only one of its kind, it’s hard (if not impossible) to get it back. Many find it difficult to even re-enter the market once they’re out.

For many of our clients, a coloured diamond becomes a gift that makes a difference in the lives of their children, or their children’s children. It’s an investment that helps to form the basis for generational wealth and legacy building.

Learn more about coloured diamonds by visiting our Build Your Knowledge section, or reach out to team’s diamond specialists if you’re considering elevating your wealth with an investment in a coloured diamond.

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